Direct marketing campaigns & CRO
client: Simyo
My role
Project manager
About the project
In the 1.5 years that I was Project Manager at WeLikeMilk, we continuously carried out online marketing activities for telecom provider Simyo, part of KPN. In short: media strategy development, content creation (social and display banners, landing pages) and campaign management. There was also an ongoing CRO project, in which we met with the client on a weekly basis and continuously made new test proposals, analysed the results and improved the conversion in the checkout funnel.
Results
Despite the fact that Simyo is not the cheapest, customer satisfaction is very high and they almost always come out best in the Consumers’ Association [Consumentenbond] test.
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Let’s Work Together
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