I’m Jaap Beemster

Project Manager | Product Owner
Content Marketeer | Marketing Manager

About me

I’m a versatile project manager, product owner, content specialist and marketing manager with experience on the client and agency side. In the digital field and cultural sector.

In just a few words, who am I? If I’d make a brand of myself, and basically that’s what I’m doing here, I’d address the following USP’s:

  • A problem solver with a getting things done mentality
  • Wanting the best for my team of specialists 
  • Doing everything I can to have the most optimal result for the client, within the agreed time and budget
  • Broadly developed: knowledge of persuasion design, traffic management, marketing, communication, content marketing, social media, video concepts
  • Strict when necessary, but always approachable, cheerful and empathetic.

But it’s not all roses. I can sometimes be a bit too demanding and impatient. But hey; I’m working on it! I meditate everyday – ok, sometimes I skip a day – and practise yoga regularly. This helps me stay focused and calm.


“No matter what digital challenge you have in front of you, no matter how big or small your organisation, Jaap is your man. Do you need more structure? A better vibe in the team? Results, and quickly please? You’d better call Jaap. With his experience, empathy and energy, he will lead your project to success.”

— Wilfred den Hertog, Partner at Greymen&Co

“Jaap is an excellent and energetic project director, able to manage client and product/design teams in a very pleasant way, always meeting deadlines. He has a profound understanding of the digital landscape, including UX research and niches like behavior design and conversational design.”

— Joris Groen, Persuasion Design Leader, Author and Keynote Speaker

“As Product Owner, Jaap has achieved maximum results with the new website of Dutch National Opera & Ballet. He played a key role in in- and external stakeholder management. Jaap acts on different levels; he understands the content of the work and ensures that the items to be delivered are in line with the (organizational) goals. He is also a pleasant person to work with and to have in the team. In Summary, Jaap is a pleasant professional to work with, who also delivers!”

— Lisette Heemskerk, Head of Marketing at Dutch National Opera & Ballet

“Jaap is a truly innovative marketing manager. His approach is fresh and all the way in line with actuality in business and society. He is a hard worker, very much effective & fast and most of all a really nice colleague. It was a privilege to work with him and I hope this will not be the last time our paths cross.”

— Saskia Selen, Business Director at MusicalMakers

“Jaap combines a sharp vision, tireless energy and great emotional intelligence into an approach that is both very personable and very professional. He headed our team as an interim for only 3 months, but immediately got down to business, set his goals and achieved more than I had ever expected.”

— Jerry Remkes, CEO of ISH Dance Collective

“I found it a joy to work with Jaap during our time at CultuurWerkt!. I know Jaap as a very passionate person, who works from his heart and head. He is good at thinking along on the basis of strategy and converting this into a concrete plan that is achieved and for which he is 100% committed. He coordinates this with enormous drive and flair. Jaap does not mince his words, his integrity goes hand in hand with a healthy dose of humor.”

— Ilka Schreurs, Manager Marketing Communication SEAT Netherlands

“As project director Jaap worked on some of our biggest international accounts. He has that rare combination of empathy and strictness when unfair expectations are set. Both as employer and customer you always know exactly where you stand. He gives the team on the floor the feeling that he has their backs and takes the blows to ultimately create the ideal situation where everyone gives their best.”

— Olaf Igesz, COO & Co-founder Conversation Design Institute

Recent Work

New website Dutch National
Opera & Ballet

Launch of Mercedes eVito

Improve Important Flight Information service mails of KLM

User conversational interface
for NDT

Direct marketing campaigns & CRO for Simyo

for dept agency: dynamic ads campaign d66


I like to work on large and complex (agile) projects with a team of specialists in their field, in which design & technology come together. I always bring my strategy, concept development, (direct) marketing, CRO, copywriting and creation skills to the table. I make important decisions where needed and decide which way to go forward.

Striving together for the best end result is my raison d’être, in the end.

Work Experience

in10 digital design & innovation agency, rotterdam

Projectmanager [Freelance]

Oct. 2023 – present

  • Projectmanager of several projects: new websites for museums

De lieve vrouw, amersfoort

Product Owner [Freelance]

Mar. – Sep. 2023

  • Product Owner new website, including an updated look & feel: lievevrouw.nl

NEMO Science museum, amsterdam

Product Owner [Freelance]

Feb. 2023 – present

  • Product owner new digital platform (for NEMO Science Museum, Teylers Museum, Rijksmuseum Boerhaave, Universiteitsmuseum Utrecht & Universiteitsmuseum Groningen) on which the joint collection around Energy will be digitally accessible

ish dance collective, amsterdam

Head of Marketing [a.i.]

Nov. 2022 – Jan. 2023

  • Marketing campaigns for the productions Knock-Out, FTBLL – Can you kick it and Dorian
  • Product owner in project new brand identity and new website: ish.dance

Musicalmakers, amsterdam

Head of Marketing [a.i.]

Mar. 2022 – Mar. 2023

  • Organising and leading various strategic workshops
  • Drawing up and implementing a marketing & communication roadmap
  • Developing and implementing: content-, marketing- and email strategy
  • Further development and optimisation of house style and website
  • Marketing campaigns and actions for MusicalMakers as a brand and for activities & productions

theater oostpool, arnhem

Project Lead [Freelance]

Mar. – Oct. 2022

  • Rebranding project from a to z
  • Audience research-, strategy & new brand voice- and new brand identity phase
  • Adapt all communication tools in new look & feel: a.o. foyer, website, newsletter, campaign posters. Website: oostpool.nl


Project Manager [Freelance]

Nov. 2021 – Apr. 2022
Jul. – Nov. 2022

  • Project Manager Digital Marketing department
  • Digital Strategy, campaign & SEO project for Philips Engineering Solutions
  • Data project for BSL
  • Digital Marketing campaign for D66 (Gemeenteraadsverkiezingen)
  • Global SEO partner for Reckitt (Vanish, Finish, Dettol, Strepsils)

Dutch National Opera & Ballet, Amsterdam

Project Lead | Product Owner [Freelance]

Nov. 2021 – Feb. 2022

  • Most important print publication of Dutch National Opera & Ballet
  • Dutch and English version: 176 pages
  • Coordination of human interest parts: interviews & photography

Dutch National Opera & Ballet, Amsterdam

Content Manager | Product Owner

Sep. 2019 – Nov. 2021 

  • Responsible for all off- and online content: print, social, web
  • Product owner new website operaballet.nl. Result: conversion rate mobile more than doubled
  • Project Manager seasonal brochure (> mln revenue)
  • Project lead online platform during Corona: streams, video series and other online content
  • Growth YouTube channel 2021 vs 2019: 413%

Buyerminds and 1Question, Amsterdam 

Project Director

Jan. 2018 – Aug. 2019 

Project Manager

Apri. – Dec. 2017 

  • Operationally responsible for all running projects
  • Clients: KLM, bol.com, Tele2, Essent, Mercedes (Europe), NDT, Telenet (Belgium), Bpost (Belgium), Honda (Thailand), BYD (China)
  • Projects: redesign of complete website, app, e-mail(s), expert reviews, conversion optimization, workshop Behavioural Design, Conversational Interfaces (chat), which run on our ‘own’ 1Question platform
  • Improve internal processes 
  • Prepare quotes and negotiate with clients

WeLikeMilk, Amsterdam 

Traffic & Project Manager 

Jun. 2015 – Apr. 2017 

  • Monitoring the process of online campaigns (awareness & retargeting: display & social banners, landingpages, SEA, rich media, etc.)
  • Clients: Simyo, KPN, VakantieVeilingen, Funda, Achmea and FitChannel.
  • Work within the set schedule and budget
  • Coordination with the media department for the correct deployment of resources within a campaign (eg tracking, pixels, etc.)
  • Financial: prepare quotes and budget negotiations
  • Make presentations and prepare pitches
  • Prepare debriefings and think along about creative concepts
  • Account management 
  • Maintain contact with network (freelancers) 

Bedrijfs Cultureel Abonnement (now CultuurWerkt!), Amsterdam

Coordinator Marketing & Communication 

Jan. 2013 – Jun. 2015

Marketing & Communication

Nov. 2011 – Dec. 2013

  • Content management online (website, online magazine, eDM, newsletters) and offline (magazine, flyers, events) for both B2B and B2C target groups (reach: 330 organizations and 270,000 subscribers)
  • Project manager on- and offline magazine (140.000 copies)
  • Account Management: daily contact with the most important players in the culture and entertainment industry: A.o. Mojo Concerts, Stage Entertainment and RTL
  • Project leader social media

Stage Entertainment (Joop v.d. Ende Theaterproducties), Amsterdam

PR & Marketing employee (a.o. Petticoat and Mary Poppins) Assistant Manager Stage Musci

Jun. 2010 – Sep. 2011

  • Come up with new marketing actions and promotions, without a budget, and deploy this via various online and offline communication tools
  • Creative thinking, every day: “The chair that is empty today cannot be sold tomorrow”. Urgency to be on top of your sales
  • Create and implement creative angles for press moments (e.g. wax statue Chantal Janzen in De Kalvertoren, ‘Petticoat’ through Amsterdam)
  • Copywriting: writing online content for website and social media on a daily basis
  • Preparing, attending and supporting (press) events
  • Project management (creative and commercial) of the following CD projects: Mary Poppins, Petticoat (incl. DVD) and Simone Songbook


Get in touch

Are you interested in working together? Want to see if we have a good connection? You are welcome to contact me via the form below.

Let’s Work Together