Hello!
I’m Jaap Beemster
Project Manager | Product Owner
Content Marketeer | Marketing Manager
About me
I’m a versatile project manager, product owner, content specialist and marketing manager with experience on the client and agency side. In the digital field and cultural sector.
In just a few words, who am I? If I’d make a brand of myself, and basically that’s what I’m doing here, I’d address the following USP’s:
- A problem solver with a getting things done mentality
- Wanting the best for my team of specialists
- Doing everything I can to have the most optimal result for the client, within the agreed time and budget
- Broadly developed: knowledge of persuasion design, traffic management, marketing, communication, content marketing, social media, video concepts
- Strict when necessary, but always approachable, cheerful and empathetic.
But it’s not all roses. I can sometimes be a bit too demanding and impatient. But hey; I’m working on it! I meditate everyday – ok, sometimes I skip a day – and practise yoga regularly. This helps me stay focused and calm.
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![Untitled design (33)](https://jaapbeemster.com/wp-content/uploads/2022/01/Untitled-design-33.png)
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![NEMO NEMO](https://jaapbeemster.com/wp-content/uploads/2023/04/Untitled-design-40.png)
![](https://jaapbeemster.com/wp-content/uploads/2022/01/Logo-Simyo.png)
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![Logo_IN10 Logo IN10](https://jaapbeemster.com/wp-content/uploads/2023/11/Logo_IN10.png)
![Logo DEPT](https://jaapbeemster.com/wp-content/uploads/2022/12/Logo-DEPT.png)
![Logo Theater Oostpool](https://jaapbeemster.com/wp-content/uploads/2022/12/Logo-Theater-Oostpool.png)
![Logo MusicalMakers](https://jaapbeemster.com/wp-content/uploads/2022/12/Logo-MusicalMakers.png)
![Logo ISH Dance Collective](https://jaapbeemster.com/wp-content/uploads/2022/12/Logo-ISH-Dance-Collective.png)
REferences
Recent Work
New website Dutch National
Opera & Ballet
Launch of Mercedes eVito
Improve Important Flight Information service mails of KLM
User conversational interface
for NDT
Direct marketing campaigns & CRO for Simyo
for dept agency: dynamic ads campaign d66
WHAT DRIVES ME
I like to work on large and complex (agile) projects with a team of specialists in their field, in which design & technology come together. I always bring my strategy, concept development, (direct) marketing, CRO, copywriting and creation skills to the table. I make important decisions where needed and decide which way to go forward.
Striving together for the best end result is my raison d’être, in the end.
![](https://jaapbeemster.com/wp-content/uploads/2022/01/Jaap-Beemster-Midden.jpg)
Work Experience
in10 digital design & innovation agency, rotterdam
Projectmanager [Freelance]
Oct. 2023 – present
- Projectmanager of several projects: new websites for museums
De lieve vrouw, amersfoort
Product Owner [Freelance]
Mar. – Sep. 2023
- Product Owner new website, including an updated look & feel: lievevrouw.nl
NEMO Science museum, amsterdam
Product Owner [Freelance]
Feb. 2023 – present
- Product owner new digital platform (for NEMO Science Museum, Teylers Museum, Rijksmuseum Boerhaave, Universiteitsmuseum Utrecht & Universiteitsmuseum Groningen) on which the joint collection around Energy will be digitally accessible
- Product owner Jubilee website: nemo100jaar.nl
ish dance collective, amsterdam
Head of Marketing [a.i.]
Nov. 2022 – Jan. 2023
- Marketing campaigns for the productions Knock-Out, FTBLL – Can you kick it and Dorian
- Product owner in project new brand identity and new website: ish.dance
Musicalmakers, amsterdam
Head of Marketing [a.i.]
Mar. 2022 – Mar. 2023
- Organising and leading various strategic workshops
- Drawing up and implementing a marketing & communication roadmap
- Developing and implementing: content-, marketing- and email strategy
- Further development and optimisation of house style and website
- Marketing campaigns and actions for MusicalMakers as a brand and for activities & productions
theater oostpool, arnhem
Project Lead [Freelance]
Mar. – Oct. 2022
- Rebranding project from a to z
- Audience research-, strategy & new brand voice- and new brand identity phase
- Adapt all communication tools in new look & feel: a.o. foyer, website, newsletter, campaign posters. Website: oostpool.nl
DEPT AGENCY, Amsterdam | ROTTERDAM
Project Manager [Freelance]
Nov. 2021 – Apr. 2022
Jul. – Nov. 2022
- Project Manager Digital Marketing department
- Digital Strategy, campaign & SEO project for Philips Engineering Solutions
- Data project for BSL
- Digital Marketing campaign for D66 (Gemeenteraadsverkiezingen)
- Global SEO partner for Reckitt (Vanish, Finish, Dettol, Strepsils)
Dutch National Opera & Ballet, Amsterdam
Project Lead | Product Owner [Freelance]
Nov. 2021 – Feb. 2022
- Responsible for the production of the brochure for season 2022-2023
- Most important print publication of Dutch National Opera & Ballet
- Dutch and English version: 176 pages
- Coordination of human interest parts: interviews & photography
Dutch National Opera & Ballet, Amsterdam
Content Manager | Product Owner
Sep. 2019 – Nov. 2021
- Responsible for all off- and online content: print, social, web
- Product owner new website operaballet.nl. Result: conversion rate mobile more than doubled
- Project Manager seasonal brochure (> mln revenue)
- Project lead online platform during Corona: streams, video series and other online content
- Growth YouTube channel 2021 vs 2019: 413%
Buyerminds and 1Question, Amsterdam
Project Director
Jan. 2018 – Aug. 2019
Project Manager
Apri. – Dec. 2017
- Operationally responsible for all running projects
- Clients: KLM, bol.com, Tele2, Essent, Mercedes (Europe), NDT, Telenet (Belgium), Bpost (Belgium), Honda (Thailand), BYD (China)
- Projects: redesign of complete website, app, e-mail(s), expert reviews, conversion optimization, workshop Behavioural Design, Conversational Interfaces (chat), which run on our ‘own’ 1Question platform
- Improve internal processes
- Prepare quotes and negotiate with clients
WeLikeMilk, Amsterdam
Traffic & Project Manager
Jun. 2015 – Apr. 2017
- Monitoring the process of online campaigns (awareness & retargeting: display & social banners, landingpages, SEA, rich media, etc.)
- Clients: Simyo, KPN, VakantieVeilingen, Funda, Achmea and FitChannel.
- Work within the set schedule and budget
- Coordination with the media department for the correct deployment of resources within a campaign (eg tracking, pixels, etc.)
- Financial: prepare quotes and budget negotiations
- Make presentations and prepare pitches
- Prepare debriefings and think along about creative concepts
- Account management
- Maintain contact with network (freelancers)
Bedrijfs Cultureel Abonnement (now CultuurWerkt!), Amsterdam
Coordinator Marketing & Communication
Jan. 2013 – Jun. 2015
Marketing & Communication
Nov. 2011 – Dec. 2013
- Content management online (website, online magazine, eDM, newsletters) and offline (magazine, flyers, events) for both B2B and B2C target groups (reach: 330 organizations and 270,000 subscribers)
- Project manager on- and offline magazine (140.000 copies)
- Account Management: daily contact with the most important players in the culture and entertainment industry: A.o. Mojo Concerts, Stage Entertainment and RTL
- Project leader social media
Stage Entertainment (Joop v.d. Ende Theaterproducties), Amsterdam
PR & Marketing employee (a.o. Petticoat and Mary Poppins) Assistant Manager Stage Musci
Jun. 2010 – Sep. 2011
- Come up with new marketing actions and promotions, without a budget, and deploy this via various online and offline communication tools
- Creative thinking, every day: “The chair that is empty today cannot be sold tomorrow”. Urgency to be on top of your sales
- Create and implement creative angles for press moments (e.g. wax statue Chantal Janzen in De Kalvertoren, ‘Petticoat’ through Amsterdam)
- Copywriting: writing online content for website and social media on a daily basis
- Preparing, attending and supporting (press) events
- Project management (creative and commercial) of the following CD projects: Mary Poppins, Petticoat (incl. DVD) and Simone Songbook
Contact
![](https://jaapbeemster.com/wp-content/uploads/2022/01/Foto-Jaap-zwart-wit.jpg)
Get in touch
Are you interested in working together? Want to see if we have a good connection? You are welcome to contact me via the form below.