Direct marketing campaigns & CRO

client: Simyo

My role

Project manager

About the project

In the 1.5 years that I was Project Manager at WeLikeMilk, we continuously carried out online marketing activities for telecom provider Simyo, part of KPN. In short: media strategy development, content creation (social and display banners, landing pages) and campaign management. There was also an ongoing CRO project, in which we met with the client on a weekly basis and continuously made new test proposals, analysed the results and improved the conversion in the checkout funnel.


Despite the fact that Simyo is not the cheapest, customer satisfaction is very high and they almost always come out best in the Consumers’ Association [Consumentenbond] test.

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